Social Media Marketing (SMM – 2 to 3 Months)

• Duration: 2 to 3 Months

• Tagline: Build High-Converting Campaigns, Brand Presence & Audience Growth

• Short Card Summary: Practical, results-oriented training in Meta Ads Manager, TikTok marketing, content strategy, audience targeting, and social media analytics for businesses and freelance clients.

• Detailed Description:

  The Social Media Marketing (SMM) course is an applied, commercial digital growth program designed to train students in executing paid advertising campaigns and building organic brand visibility. The curriculum moves beyond casual posting, focusing on the business side of social platforms: customer personas, funnel marketing, content calendars, and conversion-driven advertising.

Students gain hands-on experience setting up and managing business assets across Meta (Facebook & Instagram), TikTok, and LinkedIn. Training centers on mastering Meta Ads Manager—from pixel installation and custom audience creation to A/B split testing and budget optimization (CBO/ABO). Students also learn how to craft compelling ad copy, utilize basic design tools for high-CTR creatives, analyze return on ad spend (ROAS), and structure monthly retainer proposals for local businesses and international clients on Upwork and Fiverr.

• Key Modules:

  • Digital Marketing Foundations: Marketing funnels (TOFU, MOFU, BOFU), customer journey mapping, and competitor research

  • Meta Ads Manager Mastery: Business Manager setup, campaign objectives, detailed demographic & interest targeting, and placements

  • Tracking & Pixels: Meta Pixel setup, event tracking, standard events, and custom conversion configuration

  • Retargeting & Custom Audiences: Lookalike audiences (LLAs), website retargeting, and customer list matching

  • TikTok & Emerging Platforms: TikTok Ads Manager, short-form viral ad creative strategy, and trend research

  • Organic Social Growth & Copywriting: Content calendars, caption copywriting, direct-response hooks, and engagement strategies

  • Analytics & Client Reporting: Key metrics (CTR, CPC, CPM, ROAS), performance dashboards, and freelance retainer proposals

• Career Scope:

  • Social Media Marketing Specialist

  • Meta Ads / Media Buyer

  • Digital Brand Manager

  • Remote SMM Freelancer on Upwork & Fiverr